Snoop Dogg Signs Exclusive International Touring Deal with TEG MJR

The Doggfather is coming to a venue near you.

Hip-hop icon Snoop Dogg has struck an exclusive, five-year touring deal with TEG MJR, the U.K.-based promotion arm of Australian live entertainment, ticketing and tech giant TEG, Billboard can reveal.

Through the new, multi-million-dollar arrangement, stuck in collaboration with MPI Artists, TEG MJR will promote all Snoop Dogg tours globally outside of North America, beginning with U.K. and European dates on Snoop's 2022 World Tour.

That pan-European trek is slated to kick off Feb. 20 at Telenor Arena, Oslo, and includes rescheduled sold-out shows at London’s 02 Arena, Dublin’s 3 Arena, and Amsterdam’s Ziggo Dome Arena.

Expect Snoop to road-test new material. The West Coast rap legend recently released "CEO" and he'll drop the new single and video this Friday (April 2) for "Roaches In My Ashtray." Both are lifted from his forthcoming album From tha Streets 2 tha Suites, the followup to 2019’s I Wanna Thank Me.

"Snoop Dogg is a hip-hop pioneer and one its greatest live performers," comments Geoff Jones, CEO of TEG, on the new pact. "He has won an astonishing number of awards and nominations and we are thrilled to be able to bring the man and his music live to fans the world over for the next five years."

TEG MJR CEO Richard Buck signed the agreement with Snoop’s international agents Julian O’Brien and MPI’s Minneapolis-based partner Nabil Ghebre, who’ve been working closely with the rapper’s business partner Bobby Dee.